Skills & Competencies for Account Executive - Advertising
Account Executive - Advertising job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Account Executive - Advertising
Maintains relationships and favorable contacts with current and potential advertising accounts.
JOB RESPONSIBILITIES for Account Executive - Advertising
Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products.
Account Executive - Advertising SALARY RANGE
BASE 50%
$89,945
TOTAL 50%
$117,349
Job Level
P02
Job Code
SM15000200
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager
Account Executive - Advertising Skills and Competencies List
13 general skills or competencies (Job family competencies) for Account Executive - Advertising
1
Job Family Competencies –
Customer Satisfaction
Proficiency Level -2
Level 1 Behaviors
(General Familiarity)
Describes methods used in collecting and analyzing customer satisfaction data.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating questions to surveys to identify customer satisfaction levels.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Communicates with customers to establish positive interactions and maintain a high level of satisfaction.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Delivers superior customer service to optimize customer satisfaction scores.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Constructs innovative solutions and effective interventions to drive customer satisfaction.
See 4 More Skill Behaviors
2
Job Family Competencies –
Advertising
Proficiency Level -2
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
See 4 More Skill Behaviors
3
Account Executive - Advertising
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Account Executive - Advertising
Proficiency Level - 4
5
Competency for -
Account Executive - Advertising
Proficiency Level - 5
10 soft skills or competencies (core competencies) for Account Executive - Advertising
1
Core Competencies –
Self-Motivation
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Describes benefits of personal drive to achieve goals or standards.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Commits to personal and organizational goals.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Communicates to employees the benefits, rewards, or sanctions if expectations are or are not met.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Creates a vision board with company goals and objectives to increase motivation within the team.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Delivers training activities to build continuous self-motivation and confidence across our organization.
See 4 More Skill Behaviors
2
Core Competencies –
Initiative
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Describes the critical role of initiative in successfully achieving the goal.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies opportunities to produce the best results.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Prepares for unexpected contingencies to prevent possible risks.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Launches breakthrough products or ideas that positively impact our business.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Constructs deliberate plans to go above and beyond the stated goals.
See 4 More Skill Behaviors
3
Account Executive - Advertising
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Account Executive - Advertising
Proficiency Level - 4
5
Competency for -
Account Executive - Advertising
Proficiency Level - 5
Summary of Account Executive - Advertising skills and competencies
There are 0 hard skills for Account Executive - Advertising.
13 general skills for Account Executive - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
10 soft skills for Account Executive - Advertising, Self-Motivation, Initiative, Effective Communication, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Initiative, and be skilled in Effective Communication.
13 general skills for Account Executive - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
10 soft skills for Account Executive - Advertising, Self-Motivation, Initiative, Effective Communication, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Initiative, and be skilled in Effective Communication.
It's Easy to Get Started
Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.